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Bringing Social to Local: A Conversation With 7Mainstreet
Philadelphia-based 7Mainstreet cofounder Andy Leff got the idea for his company about four years ago while driving to the grocery store. “I was listening to something on the radio about the success...
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Reflecting on the Future of Global Yellow Pages
It’s nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report...
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ADP Leaders Staunchly Defend Print Media
Leaders of the U.S. independent directory publishing industry were passionate in their defense of print media at this morning’s opening session of the Association of Directory Publishers meeting...
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Print Yellow Pages – Follow the Money
One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been...
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Social Media Made Easier for Small Businesses: A Conversation With BizBrag
I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of...
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Yellowbook Launches Partnership With Adaffix
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear...
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Yellowbook Signs On to New Local Ad Exchange
Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core...
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Yellowbook Jumps Into Deal-a-Day Space
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets — Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages...
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Local Service Pages Staten Island Book Goes Interactive
Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher...
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Canpages Makes Progress on Several Fronts
The folks at Canpages have been very busy lately. In addition to producing competitive print and online directories throughout Canada (where they go head to head with the formidable Yellow Pages...
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